The blog
What we learned along the way
Short, concrete articles on QR codes, printing them, and restaurant menus. No theory — what we measured.
Dynamic or static QR: which to pick, and why it is decided before you print
Both look like the same black-and-white square. One freezes your address in the ink, the other does not. The difference only shows up when you want to change something — which is to say, too late.
Read the articleMoving your restaurant menu to QR without wasting your time or your guests'
A PDF behind a QR is not an online menu: it is a paper menu you force people to pinch and drag. Here is what changes when the menu is structured, and how long it actually takes.
Read the articlePrinting a QR code that actually scans: size, contrast, and the two design mistakes
A QR that works on screen can fail once printed. Three properties decide it, and two of them are the first things a designer changes.
Read the article